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Advertising Standards Canada releases 2013 complaint report

Advertising Standards Canada of Toronto has released its annual Ad Complaints Report. The report covers consumer complaints submitted to the organization in 2013 for review under the Canadian Code of Advertising Standards. According to the group, consumers submitted 1,286 complaints about 1,075 advertisements during the year. Of these, 50 ads were determined to have contravened the code. Retail advertising generated the most complaints, with 178. Complaints were more often about inaccurate or misleading advertising than about offensive or inappropriate content.

"Truth in advertising is paramount for Canadians," said Janet Feasby, vice-president of Advertising Standards Canada. "This comes through loud and clear in their complaints to ASC. Ads that omitted important terms of an offer, illegible disclaimers in television commercials, and ads with exaggerated health claims were issues of particular concern."

The report is available at <http://www.adstandards.com>.

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