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CNW Group expands MediaVantage monitoring service
CNW Group of Toronto has expanded its MediaVantage media monitoring service to include Canadian radio broadcasts. The content monitoring service is aimed primarily at marketing and communications professionals, with a particular focus on reputation management. The service also provides real-time coverage of television, print, online and social content from Canada and various international markets.
"Radio content rounds out MediaVantage's media monitoring capabilities and enables clients to produce comprehensive reports detailing their brand's position across any media type at any given moment," said Nicole Guillot, president of CNW Group. "Radio completes the MediaVantage dataset."