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Appleton Estate Jamaica Rum hires BBDO

Jamaica-based distillery Appleton Estate Jamaica Rum has retained BBDO Canada of Toronto as its Canadian advertising agency of record. BBDO won the account in a competitive review that began late last year. The assignment includes advertising, digital work and social media activities.

"We are very excited with our selection of BBDO Toronto," said Darcy Zupko, national brand manager at Appleton Estate Jamaica Rum. "We felt strongly that they would be the right partner to take our brand forward in Canada. They have demonstrated a keen understanding of our brand and have already shown a great understanding of our positioning and the direction we want to take it."

National public relations for the brand will continue to be handled by Your Brand Integrated Marketing Communications of Toronto.

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