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Extreme Pita begins radio campaign
Restaurant chain Extreme Pita, based in Richmond Hill, ON, has begun a spring radio campaign. Developed by The Adlib Group of Toronto, the campaign is a continuation of a marketing initiative from last year. It promotes a limited-time menu item called the Spring Fever pita. The campaign also includes interior and exterior transit advertising as well as in-store materials.
"The personality of the Extreme Pita brand is perfectly suited to radio," said David Brouitt, creative director at The Adlib Group. "It allowed us to create an engaging, humourous spot while profiling the fresh, fun new Spring Fever pita."
Extreme Pita, a subsidiary of MTY Food Group, has approximately 250 locations in North America.