Unilever releases Dove online video
Unilever Canada has released an online video in support of its Dove brand of beauty products. The video, called "Dove: Patches," describes an experiment conducted on behalf of the company by psychologist and author Dr. Ann Kearney-Cooke. During the experiment, a group of women were asked to wear a special patch for two weeks, which they were told would help them feel more beautiful. The participants uniformly reported that wearing the patch improved their self-esteem. At the end of the experiment, the participants learn that the patch contained nothing. The intent was to highlight how a person's state of mind can affect their feeling of beauty. The four-minute video has been posted to Dove Canada's YouTube channel.
"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way," said Kearney-Cooke. "These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within."