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Agropur introduces new Natrel branding

Dairy company Agropur, based in Longueuil, QC, has introduced a new brand identity for its Natrel milk brand. The branding, developed by Lg2 of Montreal, is based on the theme "Inspired by nature and created with enthusiasm." The work includes new packaging featuring photographic images on black backgrounds. This will be introduced with a new advertising campaign consisting of four 30-second television commercials, transit ads, billboards, magazine ads and in-store materials, as well as a redesigned website. The website and digital strategy were managed by CloudRaker. Media planning is being conducted by DentsuBos.

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