Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Warning: getimagesize( failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/www/adnews/view.php on line 157

Agropur introduces new Natrel branding

Dairy company Agropur, based in Longueuil, QC, has introduced a new brand identity for its Natrel milk brand. The branding, developed by Lg2 of Montreal, is based on the theme "Inspired by nature and created with enthusiasm." The work includes new packaging featuring photographic images on black backgrounds. This will be introduced with a new advertising campaign consisting of four 30-second television commercials, transit ads, billboards, magazine ads and in-store materials, as well as a redesigned website. The website and digital strategy were managed by CloudRaker. Media planning is being conducted by DentsuBos.

« Back Next »

Related stories Comments