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Global Vintners retains Cowan & Company

Global Vintners of St Catharines, ON has hired Cowan & Company Communications of Toronto to manage Canadian public relations for the launch of Brewer's Best, a craft beer home brewing kit. The agency will develop a PR program, including digital and media elements as well as events, that will run through the rest of the year.

"With the growing popularity of craft beer in Canada, now is the perfect time to introduce Brewer's Best to the Canadian market," said Alexandra Stasiuk, marketing associate at Global Vintners. "When recruiting a PR agency to support our launch, we looked for an agency who understood our unique industry positioning, possessed an exceptional track record of proven results and was passionate about promoting Brewer's Best, and that was C&C."

Global Vintners is a subsidiary of Andrew Peller.

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