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Survey: Favourite brands of Canadian women

Montreal-based Marketel has released the results of a study called "How Brands Are Winning and Losing with Canadian Women" as part of the launch of its new MarketElle division. The study surveyed 1,000 Canadian women on their favourite and least favourite brands. According to the results, the 10 most popular brands of Canadian women between the ages of 18 and 64 are: Tim Hortons, Walmart, Costco, Facebook, Apple, Shoppers Drug Mart/Pharmaprix, Starbucks, Google, Ikea and Dove.

"This study was designed to be provocative, to explore which brands are winning with Canadian women today, and also to delve into the hot-button issues that are turning Canadian women off," said Diane Ridgway-Cross, executive vice-president of MarketElle. "The findings provide insight into the whys behind women's loyalty and their loathing. There is quite a body of research that suggests that women tend to have stronger emotional responses to brands and companies than men do, and that the factors that women evaluate brands and companies against are greater in number and more nuanced."

The survey was conducted by Callosum Marketing. The full results can be found at <http://www.womensfavouritebrands.com>.

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