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Mucho Burrito breaks Smokin' Barbacoa campaign

Fast food chain Mucho Burrito has begun an advertising campaign for a new limited-time menu item called the Smokin' Barbacoa burrito. The campaign, developed by Dougserge&Partners of Toronto, includes in-store materials, 30-second radio commercials and digital materials. The creative uses the tagline, "The Best Thing Ever Smoked In Mexico." The campaign will run until June 8.

"After a long, hard winter, and with barbecue season just around the corner, now is the perfect time for our Smokin' Barbacoa," said Norm Pickering, director of North American marketing for Mucho Burrito. "Dougserge&Partners has once again found a fun and engaging way to tell everyone about it. We're always impressed with the creative they provide as it really distinguishes us in the market and has really helped to drive growth in our business."

Mucho Burrito is a division of MTY Group.

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