Go Auto conducts Car-A-Day Giveaway
Edmonton-based auto dealership chain Go Auto has begun a promotion called the "Car-A-Day Giveaway." From April 9 to May 8, the company will give away 30 vehicles. During the promotion, consumers who buy a vehicle from a Go Auto location in Alberta or British Columbia will have a chance to win their purchase. Each day, one vehicle will be given away through a random draw of the day's buyers.
"Any car-a-day giveaway you've seen has been executed by a manufacturer, like Kia, and across an entire country," said Go Auto president Jared Priestner. "Go Auto, comparatively, operates on a much smaller scale, which changes the dynamics to an extraordinary degree. To give you an idea of how spectacular the odds are for our customers, we're projecting one winner for every 125 or so purchases. That's unheard of."