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Porsche Canada begins Design Above All contest
Yield Branding of Toronto has developed an online contest promotion for automaker Porsche Canada to support the launch of the 2014 Porsche 911 Targa. The initiative is being conducted in association with camera company Nikon Canada. It takes the form of a photography contest called "Design Above All," located at <http://www.designaboveall.ca>. Consumers are invited to submit photographs of rooftop designs and architectural features reminiscent of the retractable roof of the car. Social media users and a panel of judges will determine three winners, who will each receive a Nikon Df HD-SLR camera and spend three days driving and photographing the new car. These images will be displayed in Porsche dealerships nationally when the 2014 Targa goes on sales this summer. According to Yield, this is the first time Porsche has undertaken this kind of promotion.