Egg Farmers of Canada begins Natural Goodness campaign
Ottawa-based Egg Farmers of Canada has begun a nee campaign called "Natural Goodness." The campaign, developed by Cossette, is intended to portray eggs as a "natural choice." The effort includes television, print, online and in-store advertising in English and French. The creative uses the tagline, "Natural goodness. Brought to you by your local egg farmers." The 30-second television commercial features an egg farmer who describes his family's farming history and the nutritional benefits of eggs. The television creative will lead the campaign, followed by the other elements later this year.
"We know that more and more Canadians are choosing foods that are nutritious and wholesome," said Bonnie Cohen, director of marketing and nutrition at Egg Farmers of Canada. "The campaign, profiling a Canadian egg farmer, reminds consumers that they can trust the goodness and purity of Canadian eggs."