Kijiji breaks national campaign
Online classified ad company Kijiji Canada has begun a new national advertising campaign. The effort consists of two television commercials developed by CloudRaker of Montreal. The creative features approximately 100 props borrowed from users currently selling the items on the website. The first ad, called "Hobby Hunting," depicts a woman looking for something to inspire her creativity. The second, called "Family Man Van," depicts a man looking for a family vehicle. The television campaign is being supported with social media activities, banner ads and online video.