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CBC, TD Bank launch music website
CBC and TD Bank have launched a co-branded music website called TD Live Music. The site, located at <http://music.cbc.ca/tdlivemusic>, will feature videos of in-studio and concert performances, concert listings, news, reviews and photo galleries. The site is intended to provide visitors with information about Canadian music via computers or mobile devices. It will be supported with social media activities.
"At TD, we love music and understand the power it has to bring people together from all walks of life," said Chris Stamper, senior vice-president of corporate marketing at TD Bank Group. "And that's why we are thrilled to work with CBC Music on this incredible opportunity which will not only demonstrate our commitment to music but provide a source of information and entertainment to Canadian music fans everywhere."
An advertising campaign promoting the site will consist of television commercials on CBC, radio ads on CBC Radio Two and online banner ads. The television creative features Canadian musicians Jully Black, Randy Bachman and The Arkells.