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Domtar releases Paper Fun Truck video

Montreal-based paper company Domtar has released a new online video as part of its ongoing "Paperbecause" campaign. The 90-second video shows a branded vehicle called the Domtar Paper Fun Truck visiting schools, businesses, retirement communities and beaches. The vehicle, styled to resemble an ice cream truck, distributes various paper items to passers-by such as colouring books, printer paper, novels and paper-wrapped cupcakes. The aim of the initiative is to demonstrate that paper remains fun and valuable.

"Paper will always be a part of our daily routines, because it not only meets important needs, but also brings excitement and joy," said Paige Goff, vice-president of sustainability and business communications at Domtar. "We created a Paper Fun Truck for the fun it would bring, but also to illustrate that, even in the digital age, paper remains a fundamental part of everyone's life."

The truck concept was developed by Eric Mower & Associates of Charlotte, NC, while the video was produced by Evil Plan Studios of Los Angeles. The release of the video was promoted with an ad in the New York Times yesterday.

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