Bioforce Canada hires Field Day
Bioforce Canada of Montreal has retained Field Day of Toronto as its strategic and creative agency in English Canada. Bioforce is the national Canadian distributor of the A.Vogel line of natural health products. Field Day won the account in a competitive involving three agencies. The firm will work to increase awareness and sales of the A. Vogel brand outside of Quebec. The assignment will include research, brand creative, consumer marketing and promotions.
"The Field Day team clearly demonstrated that they understand our business and how to connect with consumers," said Mackie Vadacchino, CEO of Bioforce. "They presented compelling strategies and creative concepts which were validated by their own consumer research."