Food Banks Canada conducts awareness campaign
Food Banks Canada has begun an awareness campaign called "Give Hunger a Voice" to coincide with Hunger Awareness Week, which will run from May 5 to 9. The national campaign, developed by Toronto-based Cowan & Company and The Pixel Shop, encourages consumers to converse about the issue of hunger in Canada.
The initiative focuses on a website at <http://www.foodbankscanada.ca/givehungeravoice>, at which visitors can post hunger-related messages, photographs and videos. This is being supported with media relations and an online awareness effort inviting Canadians to participate. At the end of the campaign, Food Banks Canada will select one post and donate $1,000 worth of food to a food bank of the submitter's choice.
"Although 850,000 Canadians don't have enough money to buy the food they need, people rarely discuss or even think about hunger in Canada," said Katharine Schmidt, executive director of Food Banks Canada. "Through this forum, Food Banks Canada is attempting to open up dialogue with all Canadians, not just to share personal stories of hunger, but also to generate ideas on solving hunger issues facing this country and provide encouragement to those in need. This collaborative approach is designed to get all Canadians talking."
Hunger Awareness Week is being conducted in collaboration with sponsors including Hunger Champion, Farm Credit Canada, Hunger Heroes, Campbell Canada, CitiFinancial, General Mills, Great-West Life, Investors Group Financial Services, Kellogg Canada, Kraft Canada, McCain, Nutella, SCA-Tork and Trailer Wizards.