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ParticipAction hires Zulu Alpha Kilo

Fitness advocacy non-profit organization ParticipAction has retained Zulu Alpha Kilo of Toronto as its creative agency of record. The firm won the account in a formal review process. It will service the account in association with Tank of Montreal, which will handle French-language work. According to the organization, its first new creative material will be released in late 2014.

"We were impressed with the Zulu team and their track record for not just great creative, but for the ability to achieve measureable results for their clients," said Rachel Shantz, director of marketing at ParticipAction.

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