News Canada becomes Fifth Story
Toronto-based content marketing company News Canada has rebranded itself as Fifth Story. The new brand also includes a logo, a website at <http://www.fifthstory.com> and the slogan, "Elevate your content." According to the company, the name signifies the five aspects of its service: insights, production, distribution, measurement and analysis. The company produces custom content in text, audio and video form. Fifth Story will continue to use the name News Canada for some content distribution services.
"Believing in an integrated approach to communications, we have expanded our resources and offerings to help brands engage their target audiences through compelling, multi-platform content and amplify their key messages through paid, earned and owned channels," said company president Shelley Middlebrook. "We are very excited to have a new name, logo and website that reflect the evolution and growth of our organization."