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CSST conducts interactive awareness campaign

The Commission de la santé et de la sécurité du travail du Québec recently conducted a promotional initiative intended to raise awareness of work-related accidents. The promotion, aimed primarily at consumers under the age of 25, was developed by creative agency Brad in association with out-of-home firm Zoom Media and technology company Parabole. It made use of interactive terminals and static display ads installed at 12 general and vocational colleges in the province. The terminals displayed the image of an injured person lying in a hospital bed. When a user stood in front of the terminal, a camera took a picture and the image was used to make it appear that it was the user in the bed. The campaign was intended to illustrate the possibility of being the victim of an accident at work.

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