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Montecito hires NKPR

NKPR of Toronto has been retained by Montecito, a new restaurant that will open in Toronto this summer. The assignment includes branding, media relations, digital media work and launch activities. Montecito is a joint effort of film director Ivan Reitman, chef Jonathan Waxman and restaurant company Innov8 Hospitality. The 12,000-square-foot, 280-seat restaurant will include a dining room, a lounge, an event space and a private entrance.

"From its culinary-driven menu, stunning turn-key space, incredible design and outstanding central location, every detail for Montecito has been carefully curated to create an exceptional experience," said NKPR president Natasha Koifman. "Our strategic plan will leverage Montecito's world-class offerings with local and international media and directly enhance the customer experience through innovative strategic partnerships and a robust social media strategy."

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