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New president at FCB Montreal
Danièle Perron has been appointed to the position of president of FCB Montreal. She was most recently an independent strategy, marketing and management consultant. Prior to that, Perron spent 18 years at Cossette, as vice-president and general manager of its Blitz division.
"Recently, global management made the decision to rebrand the agency in order to effect change," said Paul Mead, president of FCB Canada. "As with any rebranding, a catalyst is required to provoke that change, and to ensure we deliver on our promise, we need to make certain we have the appropriate leadership in place. There is no doubt in my mind that Danièle will bring the leadership qualities needed to ensure that our Montreal office continues to move forward."