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Nissan readies new Micra campaign

Nissan Canada will break a new television campaign today for its Micra vehicle. The campaign was developed by TBWA Toronto in association with Bell Media Brand Partnerships, the Bell Media Agency and OMD. It will consist of two commercials featuring actor Jim Parsons that will air on CTV, CTV Two, The Comedy Network and on the CTV Go mobile application. Extended versions of the ads will be posted on CTV.ca. The creative presents the car as spacious and urban-friendly. The campaign will run for five weeks.

"We're excited to bring a car specific to Canada into our showrooms and we anticipate it will resonate with consumers who appreciate the quality, design and value Micra offers," said Mary McNeil, senior manager of marketing communications at Nissan Canada. "Jim Parsons is the perfect choice to represent our brand in this unique Canadian partnership. The star's much-loved, fun, outgoing personality was a natural fit to communicate two of the Nissan Micra's key benefits of practical size and unbeatable value in a humorous and entertaining way that will resonate with our target audience."

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