Tim Hortons opens replica of first restaurant in Toronto
Tim Hortons of Oakville, ON conducted a promotion in Toronto yesterday to mark its 50th anniversary. The company installed a replica of its first location from 1964 at Yonge-Dundas Square. Promotional workers in period uniforms distributed free coffee, while jazz-pop musician Nikki Yanofsky performed Motown music. On May 17, participating restaurants will offer free birthday cake donuts. The company is also planning to release an commemorative online video.
"Since our first restaurant opened its doors May 17, 1964, Tim Hortons has become an essential part of Canadians' lives," said Marc Caira, president and CEO of Tim Hortons. "We are thanking our loyal guests for making Tim Hortons Canada's favourite coffee by taking them back in time to the very beginning and recreating our first restaurant."
Tim Hortons also announced yesterday that the winner of its "Bring It Back" promotion is the eclair. According to the company, the eclair received 40% of the votes from among a number of discontinued menu items, and will return to sale for a limited time later this year.