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Ottawa Citizen debuts new design

Postmedia Network has introduced a redesign of the Ottawa Citizen newspaper. This is the first of an ongoing redesign of all the company's properties. The new design encompasses the paper's print, web, tablet and smartphone editions. According to the company, each format will be aimed at readers seeking different kinds of information. The print newspaper will contain journalism and analysis for a morning audience. The website will focus on breaking news and search-driven content, as well as video and interactive features. The smartphone application will focus on mobile readers who are interested in "skimming" and "sharing." The tablet format will be updated in the evenings and will specialize in current affairs and interactive storytelling. National and international news will be drawn from a central Postmedia newsroom that will supply all of the company's properties, while local news will be produced by the Citizen.

The publication has also introduced a new brand design, developed by Mario Garcia in association with Winkreative of London. This design will be adapted to Postmedia's other properties as the redesign initiative proceeds.

"Canadians of different demographics, backgrounds and interests told us that depending on when, where and on which device they're consuming content, they want different stories, told and presented in fundamentally different ways," said Wayne Parrish, chief operating officer at Postmedia. "We listened and are launching four new fully-differentiated products across our four platforms of print, web, smartphone and tablet."

"Our strategy aims to attract new readers and engage current readers more deeply," said Paul Godfrey, president and CEO of the company. "It will create opportunities for advertisers to target and engage with their customers more effectively. The roll-out across the majority of our Postmedia brands will take place over the next 12 to 15 months."

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