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Maritz Loyalty Marketing becomes Bond Brand Loyalty

Toronto-based Maritz Canada and Maritz Loyalty Marketing have been merged into a single entity called Bond Brand Loyalty. The agency, which is a subsidiary of Maritz, will offer a combination of loyalty marketing, branding and digital services. Clients of the new firm include Ford, Cineplex, Blackberry, Home Depot, Scotiabank, HSBC and Johnson & Johnson. The agency has a staff of 400.

"Bond Brand Loyalty reflects our philosophy and purpose to make the world a more loyal place," said agency president Bob Macdonald. "We pull together many forms of marketing, helping brands increase and maintain the brand loyalty of their best customers and the people most valuable to them. We see that a dollar spent on brand loyalty goes further than a dollar spent on acquisition. Every marketing service we offer keeps that notion paramount, guiding marketers to better ROI. That's why, to us, all marketing is loyalty."

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