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Scion Canada sponsors Formula Drift

Scion Canada of Toronto has signed-on as the presenting sponsor of the Formula Drift auto drift racing series. This will be the first year Formula Drift has included Canadian events. The first of these took place on June 8 with a qualifying round in Montreal. The race event, called the Formula Drift Challenge, will take place on Aug. 31 and Sept. 1. Scion will also participate in the race with driver Pat Cyr in a 2014 Scion FR-S.

"Formula Drift is an exciting sponsorship for Scion," said Cyril Dimitris, director of Scion Canada. "There is a lot of grassroots passion for drift racing, especially when it comes to the nimble FR-S, with its rear-wheel drive, perfect balance, light weight and low centre of gravity."

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