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Astral Out-of-Home expands into Alberta
Montreal-based Astral Out-of-Home has entered into an agreement with Macdonald Outdoor to acquire its digital out-of-home advertising inventory in Edmonton. Macdonald operates nine large-format displays in the city. As part of its expansion into Alberta, Astral will also construct 12 new large-format digital out-of-home displays in Edmonton and Calgary, beginning in September.
"We are very pleased to acquire Edmonton's top digital advertising network and to welcome the Macdonald Outdoor team and its founder Greg Macdonald into our ranks," said Luc Quétel, president of Astral Out-of-Home. "Macdonald Outdoor has made a name for itself with the quality of its digital structures and its commercial performance. The Calgary and Edmonton markets are the biggest in Alberta, and the fourth and fifth most important in OOH advertising investments in Canada. Our entry into Alberta was a crucial part of our plan to extend our coverage to the national scale."
Astral Out-of-Home is a division of Bell Media. Additional Bell Media properties in Alberta include television stations CTV Edmonton, CTV Calgary and CTV Two Alberta, as well as radio stations CJAY 92, 98.5 Virgin Radio, 104-9 Virgin Radio, Funny 1060 AM, 100.3 The Bear and TSN 1260.