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Ubisoft hires Bleublancrouge

Montreal-based video game company Ubisoft has retained Bleublancrouge, also based in Montreal, to develop marketing campaigns for two upcoming games: Assassin's Creed Unity and Far Cry 4. The assignment will include various consumer activities and promotions, accompanied by a media campaign and social media activities.

"Ubisoft is always looking for partners who share our vision, partners who have creativity and the consumer experience in their DNA," said Lucile Bousquet, senior director of marketing and communications at Ubisoft Entertainment Canada. "We are happy to have found these qualities at Bleublancrouge and to work with them on our biggest games this year."

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