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RioCan Yonge Eglinton Centre signs CBS Outdoor

The RioCan Real Estate Investment Trust has retained CBS Outdoor Canada to operate out-of-home media at its RioCan Yonge Eglinton Centre in Toronto, beginning on Aug. 1. The shopping mall has recently undergone a $65 million renovation program. Advertising displays at the location include two exterior digital displays that measure 14 feet by 48 feet, as well as approximately 60 interior digital displays in three sizes. The site also features a panorama display on the main concourse. According to the company, the location attracts approximately 125,000 people per day on-foot or in vehicles.

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