Unilever conducts Kind To City Skin campaign
Unilever Canada has begun an online campaign called "Kind To City Skin" in support of its Simple skin care product line. The initiative is aimed primarily at women between the ages of 18 and 32 who live in cities. It is intended to educate consumers about the environmental and lifestyle impact of city living on skin. The campaign features an online video depicting a 14-day time lapse view of a woman's face. The video is being supported with social media activities.
"We were surprised to see how many women are aware of the impact their city environment is making on their skin, but how little were actually doing anything about it," said Michelle St-Jacques, skin director at Unilever Canada. "Simple believes in a holistic approach to skincare. It's more than just the products you use, it's about taking steps in different aspects of your life, whether it be reducing stress levels or adjusting fitness or diet, to ensure that you are being kind to skin whenever possible."