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NKPR launches NK Artists division

NKPR of Toronto has launched a new division called NK Artists. The unit will focus on celebrity branding and endorsement development. NK Artists will launch with several clients, including fashion designer Erin Kleinberg, photographer David Drebin, broadcaster George Stroumboulopoulos, lifestyle and decor advisor Caspar Haydar and make-up artist Misty Fox. The unit will also provide its services to existing clients of NKPR.

"We're launching NK Artists because we recognize that there is so much talent in a variety of categories who need help building their brands," said NKPR president Natasha Koifman. "Opening up this division was a natural progression for our agency. We consistently develop strategic partnerships for clients that raise their profiles in meaningful ways, and saw an opportunity to deliver the same results for artists we feel truly passionate about, creating programs that will allow them to grow and authentically drive their brand forward."

In related news, Bunmi Adeoye has been promoted to the position of vice-president at NKPR. She joined the agency as an account manager six years ago. Prior to that, she was the health and beauty editor at Oxygen Magazine.

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