Smart Canada holds WorldPride rally
Automobile brand Smart Canada conducted a promotional event in Toronto on June 14 tied to the upcoming WorldPride 2014. During the invitational event, 65 Smart Fortwo owners met at the grounds of the Canadian National Exhibition, where they received pride-themed flags and stickers to place on their cars. The drivers then traveled in a convoy to the head office of Mercedes-Benz Canada for a barbecue. The event was one of a series of initiatives the brand will conduct as part of its sponsorship of WorldPride. Smart is a subsidiary of Mercedes-Benz. WorldPride 2014 will take place in Toronto from June 20 to 29.