Belairdirect to sponsor Montreal Alouettes
Insurance company Belairdirect has signed a sponsorship agreement with the Montreal Alouettes Canadian Football League team. Under the terms of the agreement, Belairdirect will be the exclusive insurer of the team for the next four years, beginning at the start of the 2014 football season. In addition, the Belairdirect logo will appear on players' jerseys. The company will also conduct various in-stadium activities and support its sponsorship with social media activities.
"Entering this sponsorship with a beloved and admired team is a new way to get closer to our customers," said Robin Monnière, director of marketing and communications at Belairdirect. "We believe that this new sponsorship will contribute to the success of our marketing strategies and the promotion of our brand. It will help us reach our target audience, build goodwill and raise our brand profile. It is a promising collaboration that meets all of our goals."