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Subway begins Lobster Selfie Contest

Toronto-based sandwich chain Subway Canada has begun a contest promotion in support of the limited-time national availability of its lobster sandwich menu item. Consumers can enter the "Lobster Selfie Contest" until July 23 by posting pictures of themselves with lobster sandwiches to Twitter. The grand prize winner will receive an outdoor lobster party featuring a platter of sandwiches, a $100 Subway gift card and an outdoor party package. Secondary prizes will include 10 $25 gift cards.

"For years, lobster has been a popular summer offering within Subway Restaurants in Atlantic Canada," said Kathleen Bell, director of national marketing at Subway Restaurants of Canada. "We wanted to bring the ease and convenience of enjoying premium Atlantic Canadian lobster to all Canadians and are thrilled that Subway Restaurants will offer this fully customizable lobster sandwich."

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