Miniature Massive launches in Toronto
A new creative agency called Miniature Massive has opened in Toronto. The firm was founded by two founding partners: creative director Justin Adam and artist Ani Castillo. Adam was most recently associate creative director at Community Agency and Pulp & Fiber. Prior to that, he was creative director at People & I and Porchetta & Co. He has also worked as a designer at McCann Worldgroup and was the founder of RedPillow Media. Castillo was previously a cartoonist and freelance illustrator.
The agency will focus on clients in the technology, education, arts and community sectors. It will also specialize in sustainability and social impact consulting.
"Advertising is a very powerful language, and we are determined to use it in a positive way," said Adam. "We believe in respect and doing what feels right. We can turn this ship around. Beyond that, we are speaking to a more knowledgable public, people are discovering that being responsible is good for business."