Coca-Cola, Boys and Girls Clubs conduct street soccer tournament
Coca-Cola Canada conducted a joint initiative with Boys and Girls Clubs of Canada in Toronto on July 11 that involved holding a youth soccer tournament on a downtown street. A section of Ontario Street was converted into a temporary soccer field where approximately 100 young athletes competed. The Coca-Cola Foundation also donated $100,000 to Boys and Girls Clubs to create a new active living program in Ontario. In addition, Coca-Cola Canada employees collected 1,000 pieces of soccer equipment to be donated to local clubs in Toronto, Brampton, Calgary, Vancouver, Halifax and Montreal.
"At Coca-Cola Canada, we know that when people come together in the name of sport incredible things happen," said John Guarino, president of Coca-Cola Refreshments Canada. "Today is all about celebrating sports and the importance of getting active. It's great to bring the Boys and Girls Clubs to our neighbourhood, and share a unique experience with our city as a backdrop."