CMT readies Tornado Hunters promotion
Toronto-based specialty television channel CMT Canada is preparing an online promotion in support of a new reality series called Tornado Hunters. Beginning on Aug. 18, five web-based episodes of the show will run on CMT.ca as a prelude to a broadcast pilot that will air at an as-yet unannounced date. Viewers will be invited to submit comments on the show via Twitter, which will be used to "help shape the upcoming pilot," according to the company. Tornado Hunters, produced by Saloon Media of Toronto, follows a group of videographers as they track and record footage of extreme weather in North America. CMT Canada is operated by Corus Entertainment.