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Tourisme Montreal hires Lg2

Tourisme Montréal has retained Lg2 of Montreal as its brand agency for the next three years. The organization hired Lg2 in a two-stage selection process that began in the spring and resulted in a short list of three agencies. The account had been held by Montreal-based Sid Lee since 2005. Media work for Tourisme Montréal is conducted by Touché PHD.

"We were attracted by Lg2's credo and by the excellence of its proposal," said Emmanuelle Legault, vice-president of marketing at Tourisme Montréal. "Lg2's presentation convinced us that the agency understood our 2014-2018 strategic positioning and cultural change aimed at strengthening the commercial and economic character of Tourisme Montréal."

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