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Nestle Waters conducts online S. Pellegrino campaign

Nestlé Waters Canada has begun a branded content campaign in support of its S. Pellegrino mineral water brand. The campaign was developed by Fifth Story and Polaris Marketing of Toronto. It takes the form of an online video following the experiences of Canadian chef Danny Smiles at the 2104 S. Pellegrino Cooking Cup competition in Venice, Italy. A promotional version of the video will be posted to the S. Pellegrino website and its social media pages, while an editorial version will be distributed through Fifth Story to online editors and bloggers.

"The footage was shot in cinema vérité, a style of documentary filmmaking, to capture Danny's feelings through all the stages of the competition, and allow the viewers to experience everything through his eyes," said Tom Symes, vice-president of video sales at Fifth Story.

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