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Air Canada Vacations retains Siren Communications

Travel company Air Canada Vacations has hired Siren Communications of Toronto to handle its Canadian public relations. Siren will develop a new communications campaign for the company over the next year, incorporating traditional and digital media, as well as media outreach activities.

"Siren Communications is honoured to have Air Canada Vacations as part of our roster of travel and tourism clients," said agency president Ann Layton. "We have a unique opportunity to amplify the many facets of this iconic Canadian brand. Air Canada Vacations has surpassed its role of trusted global tour operator. They have evolved into a competitive, innovative travel curator."

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