Wall2Wall Media of Toronto hires MD Media
Wall2Wall Media of Toronto has retained MD Media, also based in Toronto, to produce branded video content for its real estate website RentersGuide.ca. The video series, called "This is My Hood," is intended to assist consumers in selecting a neighbourhood. In the videos, local personalities act as guides to their own neighbourhoods, pointing our places to eat and shop, as well as other features of the location. The videos are located at <http://www.rentersguide.ca/neighbourhoods>.
"MD Media has played a critical role in shaping the video strategy for the neighbourhood discovery component," said Jacky Hill, president of Wall2Wall Media. "It has been a great partnership that produced 16 neighbourhood videos to date, with more to come, helping to bring content in context across the country for our users."
Wall2Wall Media is a division of Yellow Media.