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Your Brand gains Wyborowa assignment

Alcohol distribution company Peter Mielzynski Agencies has retained Toronto-based Your Brand Integrated Marketing Communications to manage national media and public relations strategy for Polish vodka brand Wyborowa Wódka. Wyborowa recently hired Peter Mielzynski as its Canadian distributor. The product is currently undergoing an international rebranding effort that will include new packaging and the use of the name Wybo. The new branding will be introduced in France this summer, with a Canadian launch later in the year. The re-launch will include marketing activities, event sponsorships and media relations.

"We are very pleased to welcome Wyborowa Wódka to the PMA Canada portfolio," said Chris Ronikier, Canadian brand manager at Peter Mielzynski Agencies. "We look forward to reintroducing Canadian consumers to this historic, intrepid spirit from Poland. We strongly believe the brand revamp will allow Wyborowa to reach a wider audience of adventurous Canadian consumers who value the authentic, exquisitely-smooth taste of this iconic spirit."

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