Schneiders releases Taste of the Big Leagues video
Food company Schneiders has released an online promotional video as part of its "Grab a Taste of the Big Leagues" campaign. The initiative, developed by TraffikGroup of Toronto, focuses on the relationship between baseball and hot dogs. The video depicts the company's efforts to create a surprise "big league" atmosphere at a little league baseball game, including a crowd of spectators, play-by-play commentary and the mascot of the Toronto Blue Jays. The video has also been displayed before games at the Rogers Centre in Toronto for the past week. In addition, the two teams that appear in the video stood on the field during the national anthems at a Blue Jays game on Aug. 10.