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Telus begins Wi-Fi bus initiative in Vancouver
Telus and Lamar Advertising are conducting a pilot project in Vancouver to offer wireless Internet access to users of the city's public transit buses. Three buses in the Metro Vancouver area have been outfitted with free Wi-Fi access and wrapped in Telus branding. The bus interiors also display Telus advertising. In addition, bus riders see a Telus-branded splash page on their mobile devices when they first access the service. The pilot project will run for six months.
"The Wi-Fi enhanced full wrap bus is a unique transit advertising initiative in Vancouver," said Byron Montgomery, regional vice-president and general manager of Lamar Advertising. "We value our ongoing partnership with Telus. They are always striving to break new ground when it comes to marketing, and the Wi-Fi enhanced full wrap buses were a natural fit for the Telus brand."