Pinty's to sponsor TSN All-Star Curling Skins Game
Pinty's Delicious Foods, a packaged food company based in Burlington, ON, has signed-on as the title sponsor of the TSN All-Star Curling Skins Game. The game will take place in Banff, AB from Jan. 16 to 18, 2015. Due to the addition this year of a women's competition, TSN's coverage of the event will expand from nine hours to 18 hours. Pinty's has previously conducted branding activities related to a number of TSN properties, including the channel's coverage of the CFL and NFL, Grand Slam tennis, NASCAR and Skate Canada. TSN is a division of Bell Media.
"It's wonderful to have a sponsor like Pinty's on board, one who is so engaged and committed to growing the sport," said TSN president Stewart Johnston. "By adding the top women's curlers, this year's event will be an all-star weekend and a celebration of curling and its place in the Canadian sporting landscape."