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Newcap Radio rebrands CISL 650

Newcap Radio has begun a rebranding initiative for Richmond, BC radio station CISL. Newcap acquired the station from Bell Media in March, along with four other radio broadcast licenses. The rebranding makes the station into CISL 650, and gives it the tagline, "Smooth and Easy." The station, aimed primarily at baby boomers, specializes in the music of the 1960s.

"CISL represents heritage in this market," said station general manager Sherri Pierce. "Although our radio station has been known as AM 650 for the past seven years, loyal listeners continues to refer to us as CISL 650, the station denoting the tradition that launched over 30 years ago."

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