Corona begins Sun Beam promotion in Toronto
Beer brand Corona has begun a promotion in Toronto called the "Corona Sun Beam." The initiative makes use of a 240-square-foot reflector raised to a height of 63 feet by a crane. At participating Toronto bars, the reflector is being used to bounce sunlight onto outdoor patios that would otherwise be shaded by surrounding buildings. According to the company, the promotion represents an effort to extend the summer.
"This is an opportunity for us to deliver a unique experience that elevates a beloved pastime, enjoying time with friends on the patio," said Becky Lindsey, brand manager for Corona. "The Corona Sun Beam provides patio lovers with the ability to kick-back, relax and find their beach."
Corona beer is sold in Canada by Labatt Breweries of Canada.