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GameTV introduces new branding

Toronto-based specialty television channel GameTV has introduced new branding for the fall season. The branding includes the tagline, "Playful When You Are," as well as new logos, station identification materials, promotional materials and a new visual style.  The changes accompany the redesign of the channel's website at <http://www.igametv.com> this spring.

"Playful When You Are allows us to convey the overall spirit of GameTV's programming line-up, which includes blockbuster movies, competition-based series and classic game shows," said Devon Allistone, creative director at GameTV. "Like our programming, Playful When You Are is versatile and provides us with an intriguing brand proposition and platform to build awareness for the network, while giving us the freedom to use other iterations like Romantic When You Are, and Heroic When You Are when promoting specific programs."

The creative was developed in-house. GameTV will begin a television advertising campaign supporting its fall season programming at the end of the month.

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