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Astral Out-Of-Home expands inventory in Montreal

Astral Out-Of-Home has signed an exclusive agreement with the Agence métropolitaine de transport and Canadian Pacific to operate an inventory of out-of-home advertising at the Lucien-L'Allier transit station in Montreal. This inventory includes a 12-foot-square hanging banner, four wrapped columns, a mural at the ticket counter, an exterior mural and 150 train signs. The agreement also includes mobile advertising and sampling programs. According to the company, Lucien-L'Allier station attracts approximately 2.9 million users per year.

"The dominance package we developed exclusively for the Lucien-L'Allier station showcases our know-how with regard to out-of-home solutions and the integration of our products in users' daily environment," said Benjamin Mathieu, director of business development, transportation and technologies at Astral Out-Of-Home.

Astral Out-of-Home is a division of Bell Media.

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